Campaign strategy and setup
We structure your Meta ad account, choose the right campaign objective for each goal, and set budgets around a target cost per result.
MovesCost per result
Minneapolis · St. Paul
Instagram and Facebook ads that fill your calendar and your tables.
Anderson Marketing Solutions runs paid ads on Instagram and Facebook for Twin Cities service businesses, restaurants and event venues. Start with a free audit of the ads you run today.
What we run for you
Everything you need to advertise on Instagram and Facebook, handled by one team and tied to numbers you can check.
Creative that stops the scroll
Feed, Stories and Reels ads. We write the hooks, brief the visuals and test several versions against each other.
MovesCTR, CPM
Local audiences and retargeting
Ads shown to people near your business, lookalikes of your best customers, and follow-up ads for people who visited but did not book or buy.
MovesCPL, frequency
Tracking and reporting
We set up the Meta Pixel and Conversions API so calls, bookings and sales are counted correctly, then send a monthly review in plain language.
MovesROAS, CAC
Who we work with
We focus on local businesses in the Twin Cities that need customers from the neighborhoods around them.
Local service businesses
Ads that bring in calls, quote requests and booked appointments from people nearby who are ready to hire.
- Home services and contractors
- Salons, spas and gyms
- Clinics and professional services
Restaurants and events
Ads that fill tables, sell tickets and keep your name in front of locals before the weekend.
- Restaurants, cafes and bars
- Venues and live events
- Openings, promotions and seasonal menus
How we work together
It starts with a free audit. Then a clear plan, a launch, and a steady rhythm of testing and reporting.
Step 1
Free audit
We review your current ads and tell you what is holding them back and how we would fix it.
Step 2
Plan
You get a budget, audience and creative plan with clear targets for cost per lead or return on ad spend.
Step 3
Launch
Tracking is checked, the first campaigns go live, and we watch the early results closely.
Ongoing
Test and scale
Weekly creative tests, budget moved to the ads that work, and a written report every month.
Simple monthly pricing
Pick the plan that fits your monthly ad budget. Your ad budget is paid to Meta and is separate from our fee.
Starter
$750per month
For ad budgets of $1,000 to $2,500 a month.
- One Facebook and Instagram campaign
- Up to 3 new ads each month
- Local audience targeting
- Meta Pixel installed and checked
- Monthly results report
GrowthRecommended
$1,500per month
For ad budgets of $2,500 to $6,000 a month.
- Up to 3 campaigns, including retargeting
- Up to 6 new ads each month, with short video
- Weekly optimization and creative tests
- Pixel and Conversions API tracking
- Monthly report and strategy call
Scale
$2,500per month
For ad budgets of $6,000 a month and up.
- Full-funnel campaigns across all placements
- Up to 10 new ads each month, with video
- Custom and lookalike audiences
- Ongoing creative testing program
- Reporting dashboard and twice-monthly calls
One-time setup fee: $500. It covers your account review, Pixel and Conversions API setup, and your first campaign structure.
Plans run for three months, then month-to-month. Ad budget is paid directly to Meta.
The numbers in every report
Six measures sit at the top of each monthly review. Here is how we calculate them.
Cost per 1,000 views
CPM = ad spend ÷ impressions × 1,000
What it costs to show your ad to 1,000 people. A high CPM often points to a crowded audience or tired creative.
Click-through rate
CTR = link clicks ÷ impressions
Shows whether your ad earns attention and a click from the people who see it.
Cost per lead
CPL = ad spend ÷ leads
What you pay for each call, form fill or booking request.
Frequency
Frequency = impressions ÷ reach
How often the same person sees your ad. We watch it to catch ad fatigue before results drop.
Customer acquisition cost
CAC = ad spend ÷ new customers
The full cost of winning a customer, compared against what that customer is worth to you.
Return on ad spend
ROAS = ad revenue ÷ ad spend
Revenue earned for every dollar of ads. A ROAS of 4.0 means $4 back for each $1 spent.
Questions we get asked
If your question is not here, ask it in the audit request form or send us an email.
What does the free audit include?
We look at your current Facebook and Instagram ads, work out why they are not performing as well as they should, and show you how we would improve your CPM. If you have not run ads yet, tell us in the form and we will talk through how we would start.
What is CPM and why does it matter?
CPM is what you pay to show your ad to 1,000 people. When it is high, every click and every customer costs more. Better audiences, fresher creative and cleaner account structure usually bring it down.
Do I pay Meta separately?
Yes. Your ad budget is paid straight to Meta from your own account. Our monthly fee covers the planning, creative, management and reporting.
How much should I spend on ads?
We recommend at least $1,000 a month. Below that, there is usually too little data to test ads and improve them.
How long until I see results?
New campaigns need a few weeks to gather data before performance settles. We check results weekly and report monthly. We do not promise specific results, because they depend on your offer, your market and your budget.
Do I own my ad account?
Yes. Your ads run in your own Meta Business account and we work inside it. Your account, Pixel and data stay with you if we ever stop working together.
Is there a contract?
Plans run for three months, then continue month-to-month.
Get your free ad audit.
Tell us about your business and the ads you are running. We will review them and send you what we find and how we would fix it.
Email or call
andersonmarketingsolution@gmail.com
507-273-3998
Serving the Minneapolis and St. Paul area